In 1949, E.W. Geiger died in an automobile accident and his wife immediately sold the company. His son, E.W. (Bill) Geiger Jr., went to his father-in-law to borrow money to start a ready-mix company along 2nd St in Leavenworth, KS called Geiger Ready-Mix. His wife Lura was the 1st batch person and also painted and lettered the trucks.